The Making of ATM’s Editorial Calendar

Posted by on Aug 26, 2009 in Uncategorized

atmeditorialcalendar_aug2010_march20111Here at ATM, it will always be great to reminisce about our first five years in print. But recently, we’ve been thinking about the future—which is why we could not be more excited about the release of our brand-spanking-new 2010–2011 editorial calendar.

As you can imagine, planning the content of our next 13 issues was not an easy task. After considering what’s worked and what hasn’t, along with a slew of valuable suggestions, we managed to put together what we think is the best possible mix of all things interesting for our readers, as well as the best opportunities for our advertising clients.

From a fresh new editorial feature highlighting the 50 most beautiful people in Albuquerque, a guide to the very best close-to-home camping spots and an entire issue dedicated to Albuquerque kids and families, we’re adding several Albuquerque-centric subjects that we’ve never explored in-depth before.

On the advertising side, we’re happy to report that we have most likely created a special advertising section for just about every niche. We hope to bring Albuquerque business owners the perfect opportunity to target their potential customers—we’ve tailored sections that cover everything from Green Living to Retirement and Pets & Vets to Casinos. We’re also chomping at the bit to begin work on our New Mexico Wine & Beer Tour supplements.

While all the classics—including Best of the City, Hot Singles, Top Docs and Top Dentists—haven’t gone anywhere, we are thrilled to dig into subjects that we haven’t before!

We want to know—what are your favorite parts of the magazine? Is there anything you hope to see in a future issue?

Page Fullerton is Albuquerque The Magazine’s advertising manager.