So a Mag Walks into a Blog…

Posted by on May 18, 2009 in Uncategorized

Deadlines, Oh Deadlines

I can’t lie. One of the most challenging parts of my job is writing the editor’s note in the front of the magazine every month. Just ask Vicki, our creative director, who has to wait (and wait and wait) until the bitter end of the production cycle—literally hours before we send the mag out to be printed (I know! I’m ashamed)—before she finally pries it from me. I love all of the stories in our issues, but tying them together in an editor’s letter sometimes feels like sewing together mashed potatoes.

But I have a good feeling about blogging. For one, apparently I can click a nifty button and quickly fix any typos (heaven, thy name is insta-editing! Why don’t we have this for print publications, again?).

Two, we have lots and lots to talk about here. I mean, really—we can only fit so much into the magazine every issue, and we’ve got a ton of juicy behind-the-scenes info we’ve been dying to share with you.

And three, I’m not the only one contributing to this blog. You’ll hear from all the departments at ATM, from editorial and art to sales and marketing. And, hopefully, you’ll contribute regularly, too. You guys have been so awesome to chat with on Facebook and Twitter—we want to hear more from you.

Okay, okay, I know. Enough with the introduction, already. Any suggestions, ideas, pearls of wisdom? Leave them in the comments—and on with the show!


  1. Gena
    May 20, 2009

    The editor’s note is one of my favorite things to read first. :-)

  2. Warnick
    May 21, 2009

    I wouldn’t have guessed that the editor’s note was difficult, as it tends to come across as being so smooth and natural.

  3. Wily E. Coyote
    May 21, 2009

    Your editor notes are thoughtful. You sew mashed potatoes very nicely. But do you really wait til last minute? When I was a creative writing student (way too many years ago) I always wrote best if I started early and then edited, edited, edited.

  4. Nadine87
    May 21, 2009

    I find that attempting to edit and revise too early can derail the writing process. Sometimes it’s more productive to just blurt out something raw and unformatted, and commit the core idea to paper. Then you can return to the text for pruning and reassembly with a clearer focus.

    That luxury probably isn’t possible with the massive deadlines facing an editor, though.

  5. Conny
    May 21, 2009

    Congratulatins on your creative juices and the opening of blogging opportunities for your readers/supporters.

    Oh, don’t tempt me, cause I’ve got suggestions indeed and may submit one very soon. Keep up the good work.

  6. Mike D. Merrill
    May 21, 2009

    Welcome to the blogosphere. Benchmark your google rankings today. You will be surprised how fast the blog drives more results. Expecially Twitter.

    Mike D. Merrill
    Chief Bacon Maker and Marketing Strategist
    twitter @mikedmerrill

  7. Jess
    May 21, 2009

    “Sewing together mashed potatoes.” Genius!