More than four decades ago, Frank and Evelyn Chavez launched New Mexico Beef Jerky Company. To this day, the jerky is hung and dried in a controlled environment until the ideal texture is achieved. Then it is marinated to “perfection” in New Mexico grown red and green chile, with no other preservatives added. In addition to the ever-popular red and green chile options, jerky flavors such as habanero, lemon pepper, teriyaki, salt and pepper and garlic, among others, are sold. The recipe dates back to those ranching days.
At one time, beef jerky was the lone attraction, but approximately 15 years ago, the restaurant transitioned to offering other New Mexican fare under the Chicharron Burrito Express moniker.
“We’ve been in business for 45 years and people know us by New Mexico Beef Jerky,” Veronica explains. “Then we started doing the chicharrones and adding to the menu. We just kind of added on the name.. What we consider ourselves is a New Mexico specialty restaurant.”
The burritos, whether they’re made with chicharrones or other breakfast fare, are some of the most popular items on the menu. But there’s plenty of other fare, including burgers, tacos, sandwiches and other New Mexican plates.
“We specialize in the chicharrones, I think we’re the best,” Veronica says. “We sell good quality products. …Everything is made from scratch and everything is fresh.”
New Mexico Beef Jerky Company remains a family-owned and operated business. Veronica works at the restaurant her parents founded, as does her sister and brother. The key to such longevity is pretty simple.
“My parents are truly genuine, great people,” Veronica says. “We’re just very appreciative of everybody. I think that’s why it’s gone on for so long.”
—Tristen Critchfield
New Mexico Beef Jerky Company
1425 4th St. NW
(505) 242-6121
newmexicobeefjerkycompany.com
