Gena’s Busiest Week Ever: Day One

Posted by on Feb 3, 2010 in Uncategorized

ATM’s sales director, Gena, set out to book as many appointments as she could in one week. Here’s a look at the first day of her quest.

Monday, February 1:

7 meetings
1 dinner
62 miles driven

Southwest Dietetic GroupAppointment #1: I met with Lauren Pickens and Paula West, registered dietitians, at the Southwest Dietetic Group. Lauren and Paula, who opened the practice in November and are currently seeking new patients, work on a referral basis from doctors, but anyone can make an appointment. Which is good, because these two are absolute experts when it comes to nutrition. They schooled me on the ins and outs of artificial sweeteners, fad diets, and the way the body works best. Wow, there’s a lot of false information out there about healthy eating! These two can steer anyone in the right direction (and away from the dessert buffet!).

Nestle Toll House Cafe

Appointment #2: Next, I met with Jennifer Carlson, the owner/operator of Nestle Toll House Café at ABQ Uptown and Cottonwood Mall. We met at the ABQ Uptown location—across from Williams-Sonoma and next to Ann Taylor Loft. The place smells amazing—I dare anyone to step in and not crave a warm, chocolatey cookie. (Note to above-mentioned dietitians: I only ate one cookie… um, but it had fluffy frosting and sprinkles.) Nestle Toll House is a quick one-stop for a bag of goodies, an ice cream cone, or a personalized decorated cookie. They even have a ginormous Super Bowl cookie with dueling helmets! (P.S.: Go Colts!).

Suits UnlimitedAppointment #3: Family-owned and –operated, Suits Unlimited has long been a men’s clothing go-to in Albuquerque. It is family owned and run. Any guy in the city—no matter how fashion-challenged—can be set straight with a helpful touch in this place. Steve Garcia and his sister, Terri, are the kind of people that you want to stop in to see even if you don’t need to buy a tie. (Note to self: go back this week to pick up a tie.)

Bridal Elegance by Darlene

Appointment #4: I love discovering all of the great small businesses that Albuquerque can keep hidden away. Bridal Elegance by Darlene is one of those little shops in town that keeps up with trends in the most unassuming way. I’ve shopped with Darlene for years, and I love being able to try on any dress for ay occasion. That’s right: this store ain’t just for brides. She carries cocktail dresses, special occasion dresses, and, this year, she has the hottest prom dresses ever (they didn’t have dresses like this back in my day!). Animal print sequins and fairy tale tulle line the racks. She’s altering a dress for me to wear to La Noche Encantada this weekend. Two other beautiful ladies were there getting fitted for the same event. It was fun to see what they’ll be wearing.

Lucky Boyz Limo and Garcia TentsAppointment #5: I stopped in at Lucky Boyz Limousine to say hi to Steve Garcia and his team. The company is a successful one; lots of visiting celebs call on Lucky Boyz when they want a touch of Hollywood. Hey, you might have even got a short limo ride from them at one of our Best of the City Parties—they’re the official limousine provider at all ATM events). Steve has a Hummer H2 limo that can seat up to 20 and a party bus (that the ATM staff has enjoyed many times) that can comfortably handle 25… and, sure, a couple of coolers.

Pure Profit FundraisingAppointment #6: I met Karen Grandinetti, owner of Pure Profit Fundraising, for an early afternoon coffee—thank goodness, because I was in need of a caffeine blast. Karen’s company helps local charities and schools raise much needed funds with fun fundraisers. She might win the title of “ABQ Fundraising Queen,” because she has helped raise more money for local organizations than I can even mention. And she managed to look glamorous in an iPhone photo.

Chavez Law Offices, PAAppointment #7: Gene Chavez of Chavez Law Offices came in to create the artwork for his next ad. We concepted a photo shoot with mountain roads as a backdrop and a cool pic of him on his Harley V-Rod. One of the best parts of my job is getting to help small business owners create a display ad that makes them look amazing, so I’m excited to see how well this one turns out. (It’ll be on the back cover of our April 2010 issue!) Chavez Law Offices is our first new back cover advertiser in more than three years.

Cinemedia and The A StoreAppointment #8: I met Shane Francis and Jay Henry at Seasons Rotisserie and Grill. We had a blast. Shane and I commiserated over sales in the down market and how the “good old days” used to be, Jay and I talked about “American Idol” and Pink’s amazing outfit at the Grammys. Shane works for Cinemedia; he sells those commercial spots you see before the movie starts. He just got promoted to sell throughout New Mexico. Jay Henry is a loyal employee of the A Store, which has been a Nob Hill staple for more than 25 years now. He let me in on a secret: apparently, the store sells an amazing secret weapon in acne warfare. Who knew? Great company and a lovely glass of red wine… a fab ending to my first day of the busiest week ever.

Stay tuned… the week’s only just begun!